Benefits for employers

a tool to verify employees’ knowledge and competence

facilitation of the process of recruitment and of planning of development paths for current employees

stimulation of employee development through a system of recertification

a solution to make communication between advertisers and digital marketing service providers more coherent

Benefits for employees

a proof of competence in the area of digital marketing

exclusive access to a base of knowledge about digital marketing and to discounts for participation in sector events

a significant asset in shaping one’s career path – each certificate is individual and assigned to one holder

a document that is recognized and acknowledge among marketers

There are two levels of DIMAQ certificates: general level (professional) and specialist level (expert), with the latter awarded in the areas of effectiveness and communication (since 2018).

Each certificate features an individual number and has an expiry date.

Opinions about DIMAQ

Opinia – Artur Maciorowski

Artur Maciorowski

eCode, Certified DIMAQ Trainer


Since I’ve been running workshops and training sessions for more than 13 years, I can say that the Polish market suffered from an absence of a standard of evaluation of knowledge about e-marketing from an inclusive and, most importantly, practical perspective. DIMAQ, a standard of certification of online marketing competence, covers the whole spectrum of digital marketing areas – from defining strategies to measurement of effectiveness, including all online marketing tools and elements of law applicable to the online setting. I’m convinced that DIMAQ certificate holders are able to engage in a matter-of-fact dialogue with media houses, agencies, or online tool providers, ready to choose the best solutions in a conscious way.

Opinia – Włodzimierz Schmidt

Włodzimierz Schmidt

President at IAB Polska


The market of online marketing has been lacking a uniform standard that would let both companies looking for new partners and employers in search for new human resources or planning career paths for the existing staff learn of the competence of particular specialists. A Digital Marketing Qualification certificate, awarded by an organization representing the online industry in Poland, makes it possible to compare and evaluate the said competence. We’re glad to see the process of certification being implemented on the dynamically changing market of Poland.

Opinia – Jacek Szostak

Jacek Szostak

Senior Digital Communications Coordinator, Publicis, certified DIMAQ Trainer


DIMAQ presents the digital industry from an interdisciplinary perspective. It lets us eventually understand the needs, possibilities, and language of every area of online marketing, which translates into a more effective communication among specialists from various disciplines.

Opinia – Łukasz Załuski

Łukasz Załuski

Deputy Chief Editor of monthly magazine “Focus”, DIMAQ holder


I’m a journalist and an editor, so when I decided to take part in DIMAQ certification, I was interested mainly in the latest tools I could use in my communication with our readers. I quickly realized that the scope of knowledge within the notion of digital marketing was much broader than that. It’s been several weeks now since I started taking advantage of the information and skills in the area of building social networks, using mobile technology, or creating video content, putting them into practice in my everyday work. I can see that DIMAQ certification helped me understand which direction our magazine should follow to develop better.

Opinia – Małgorzata Roszak-Sygocka

Małgorzata Roszak-Sygocka

Product Manager, Sodexo Benefits and Rewards Services Polska


I have been dealing with online marketing for a couple of years now, but always from the client perspective. Thanks to DIMAQ certification, I’ve learnt how it works from the point of view of media houses and agencies. This knowledge makes working with our partners much easier, but also gives me an opportunity to verify and evaluate finished campaigns in a better way. The certificate makes it possible to explore all matters related to digital marketing, and the gained knowledge is highly practical and useful in my day-to-day work. I have no doubt that standardization of knowledge about online marketing is vital to all those who, like me, deal professionally with this area of marketing.

Opinia – Paweł Kopacki

Paweł Kopacki

Ad Product Manager, Grupa Wirtualna Polska


I took part in DIMAQ certification as the first certification on our market that covered such a broad cross-section of various sectors of our industry. Involved with the industry for 10 years, I have been gaining experience in many different areas, like many of my colleagues – thanks to DIMAQ, I’ve had a chance to prove that I know my trade – in a 360 degree perspective. In the times of dynamic changing taking place in the area of digital economy, we need people ready to improve and prove their skills on an on-going basis. DIMAQ certification is a perfect solution to address this issue. I really recommend it.

Opinia – Agnieszka Przewoźnik

Agnieszka Przewoźnik

Co-Managing Director, Społeczności.pl


I decided to take DIMAQ examination mainly because of its comprehensive, inclusive nature. It covers the full spectrum of areas of digital marketing, which gave me a chance not only to verify and test my level of knowledge, but also to prove myself in areas I don’t deal with in my everyday work. The interdisciplinary character of the exam is its greatest asset. DIMAQ certification is also an important element of recruitment I am involved in. It gives me an idea of candidates’ qualifications, and serves as a proof of their competence. I find it highly recommendable!

Opinia – Sławomir Skowerski

Sławomir Skowerski

Senior Copywriter w GoldenSubmarine


The digital industry follows its very own rules. The most important rule, however, is this – everything changes. We are constantly offered loads of new tools, new research methods, and even completely new areas to explore the possibilities of online marketing. Today it may be all about video, and tomorrow it may be the Internet of Things to steal the spotlight. That’s why it’s very important to keep up-to-date with all the latest innovation. Read, search, and be always in the know when it comes to the internet. And then verify one’s knowledge. DIMAQ certification is a great way to deal with the latter and to check one’s level of knowledge. I can recommend it anyone who’s not afraid of challenge and despite the years spent in the industry, are still hungry for thrills and ready to develop their skills. But beware! Examination questions have been developed by industry practitioners, that’s why jogging your memory by going through a list of industry-specific terminology may be not enough. But when it eventually turns out you have succeeded… satisfaction guaranteed!

What about training sessions and the examination itself?

DIMAQ exams are conducted at IAB Poland’s seat, and taken using an online platform
a DIMAQ exam is composed of 80 questions, a test covering 12 areas, duration: 60 minutes
pass rate: 75%
preparation for the examination: individual (self-study) or taking advantage of IAB Poland’s training offer.

Frequently asked questions

In order to get a certificate, you need to pass the examination, i.e. get a positive exam result

The topics and issues covered in the test are included in the syllabus – you can get it

It also comes with a set of sample questions.

The current schedule of examination dates is available on our website

You can also find out more if you contact our coordinator: Ewa Opach e.opach@iab.org.pl

The examination is a test. It contains both single choice and multiple choice questions, and there are no open-ended questions. Each exam-taker takes the test at a computer station provided and made available by the organizer.

Tests are taken at IAB Polska’s seat – Warsaw, ul. Puławska 39/77. If you wish to organize an examination session for a larger group in a different place, feel welcome to contact our coordinator: Ewa Opach e.opach@iab.org.pl

The test lasts 60 minutes. There are a few formalities to be handled before the test, and you will be asked to wait for the exam results after the exam, so please allow about 2 hours for the whole event.

Test results will be made known to you a few minutes after the examination.

The current pricelist is available here.

If you fail the exam, you need to wait 90 days before you can take it again.

We offer training sessions addressed to DIMAQ exam candidates. Training participants get access to extra online materials. Learn more

You can register for the examination individually by clicking HERE or you can make a group registration by filling in a form you can find HERE.

After you pass the exam, you will receive a certificate with an individual number and an expiry date.

If we are to let you take the test, we need to check first if it’s really you 😉 Please have your ID, your passport, or another document with your photo with you.

We need a moment to deal with verification procedures before we let you into the examination room, so please arrive 15 minutes in advance. We hope you won’t be alone 😉

Certificates are valid for 2 years, and there are 2 ways to prolong their validity:
Taking the exam again
Participation in a recertification programme, which involves collecting 100 points within 2 years. The points are awarded for participation in DIMAQ-accredited events.
The programme of recertification is based on the concept of lifelong learning, involving updating one’s knowledge on an on-going basis. That’s why IAB Polska recommends the second option as the way to prolong certificate validity.
A list of events eligible for point awards is available HERE .

Rules of recertification are described HERE.

Information about point awards is given HERE

System of recertification

A DIMAQ certificate is valid for 2 years. Like in the case of every professional industry, certification requires periodic updates. The procedure of recertification is based on the idea of lifelong learning, which is to prove that one’s knowledge and skills are up-to-date with the latest industry trends. This is very important, especially in the case of the ever-changing discipline of digital marketing.

Nearest dates of examination sessions

If you wish to register for an examination, select a date convenient to you and proceed to the registration form.
The exam cost for an individual is 615 PLN.

Verify the authenticity of your certificate

In order to verify the authenticity of a certificate, it is necessary to give the name and the surname of a given certificate’s holder, and the number and the date of expiry of such certificate.

Interactive Advertising Bureau

Pulawska 39/77 Street
02-508 Warsaw

tel: 22 415 54 44
fax: 22 212 87 74