DIMAQ is the international standard of digital marketing competence. It defines the level of knowledge and competence required of digital marketing specialists, and serves as a tool to compare and evaluate the said knowledge and competence. DIMAQ is endorsed by IAB Europe and available in many following european countries: Poland, Greece, Slovakia, Slovenia, Serbia, Montenegro, Romania, Bosnia and Herzegovina and Cyprus.
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News
#DIMAQuestion: Marcin Karolak
DIMAQ holders repeatedly stress the role of training and continuous updating of their knowledge and skills in the ever-evolving field of marketing. The benefits of obtaining a certificate which proves your digital proficiency are obvious, but taking part in the DIMAQ...
#DIMAQuestion: Dominik Zuber
Do senior managers need specialist knowledge to manage a team? Certainly, practical knowledge facilitates and improves the daily work and communication in the department, and earning the DIMAQ Professional certificate benefits not only the holder. It lets you provide...
#DIMAQuestion: Marcin Pytlik
Is it possible to earn a DIMAQ certificate without years of experience in the digital advertising industry? Sure! Learn how Marcin Pytlik – salesman and SEO/SEM/UX specialist at EACTIVE, who has been working in online marketing for less than a year – did it and got...
Benefits for employers
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a tool to verify employees’ knowledge and competence
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facilitation of the process of recruitment and of planning of development paths for current employees
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stimulation of employee development through a system of recertification
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a solution to make communication between advertisers and digital marketing service providers more coherent
Benefits for employees
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a proof of competence in the area of digital marketing
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exclusive access to a base of knowledge about digital marketing and to discounts for participation in sector events
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a significant asset in shaping one’s career path – each certificate is individual and assigned to one holder
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a document that is recognized and acknowledge among marketers
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How can I get a DIMAQ certificate?
What do I need to know to pass the examination?
The topics and issues covered in the test are included in the syllabus – you can get it here.
It also comes with a set of sample questions.
When can I take the examination?
The current schedule of examination dates is available on our website
You can also find out more if you contact our coordinator: Ewa Opach e.opach@iab.org.pl
What’s the procedure of DIMAQ examination?
Where does the exam take place?
How long does the examination last?
When will I get to know my test result?
How much does it cost?
The current pricelist is available here.
Can I keep on taking the exam until I succeed?
What about courses and study aids?
How to register?
Will I get a pass confirmation?
What should I bring for the examination session?
How much in advance should I come?
How to prolong the validity of my certificate?
Certificates are valid for 2 years, and there are 2 ways to prolong their validity:
Taking the exam again
Participation in a recertification programme, which involves collecting 100 points within 2 years. The points are awarded for participation in DIMAQ-accredited events.
The programme of recertification is based on the concept of lifelong learning, involving updating one’s knowledge on an on-going basis. That’s why IAB Polska recommends the second option as the way to prolong certificate validity.
A list of events eligible for point awards is available HERE .
Rules of recertification are described HERE.
Information about point awards is given HERE
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In order to verify the authenticity of a certificate, it is necessary to give the name and the surname of a given certificate’s holder, and the number and the date of expiry of such certificate.


Interactive Advertising Bureau
Pulawska 39/77 Street, 02-508 Warsaw | tel: 22 415 54 44 | fax: 22 212 87 74
kontakt@dimaq.eu
Podmiotem odpowiedzialnym za rozliczenia finansowe jest Interactive Advertising Institute Sp. z o.o. z siedzibą ul. Puławska 39/77, 02-508 Warszawa.