DIMAQ is the international standard of digital marketing competence. It defines the level of knowledge and competence required of digital marketing specialists, and serves as a tool to compare and evaluate the said knowledge and competence. DIMAQ is endorsed by IAB Europe and available in many following european countries: Poland, Greece, Slovakia, Slovenia, Serbia, Montenegro, Romania, Bosnia and Herzegovina and Cyprus.
The number of DIMAQ certificate holders in Poland is increasing at a snowball effect! In December 2019 we issued 2 000th DIMAQ Professional certificate! The lucky one who passed the exam and obtained the certificate number CP-00002000 is Kacper Wiśniewski, who was...
The next person to take part in our DIMAQuestion Q&A session is Karol Myszkowski, Macroregional Sales Manager, Ringier Axel Springer Polska sp. z o.o. DIMAQuestion: What made you decide to take the exam? Karol Myszkowski: The decision was made at the...
The next person to take part in our DIMAQuestion Q&A session is Magdalena Sołtan-Zabielska, Client Service Managing Director at Universal McCann. DIMAQuestion: What made you decide to take the exam? M.S-Z.: A few months ago we had a reorganisation of client...
Benefits for employers
a tool to verify employees’ knowledge and competence
facilitation of the process of recruitment and of planning of development paths for current employees
stimulation of employee development through a system of recertification
a solution to make communication between advertisers and digital marketing service providers more coherent
Benefits for employees
a proof of competence in the area of digital marketing
exclusive access to a base of knowledge about digital marketing and to discounts for participation in sector events
a significant asset in shaping one’s career path – each certificate is individual and assigned to one holder
a document that is recognized and acknowledge among marketers
How can I get a DIMAQ certificate?
What do I need to know to pass the examination?
The topics and issues covered in the test are included in the syllabus – you can get it here.
It also comes with a set of sample questions.
When can I take the examination?
What’s the procedure of DIMAQ examination?
Where does the exam take place?
How long does the examination last?
When will I get to know my test result?
How much does it cost?
The current pricelist is available here.
Can I keep on taking the exam until I succeed?
What about courses and study aids?
How to register?
Will I get a pass confirmation?
What should I bring for the examination session?
How much in advance should I come?
How to prolong the validity of my certificate?
Certificates are valid for 2 years, and there are 2 ways to prolong their validity:
Taking the exam again
Participation in a recertification programme, which involves collecting 100 points within 2 years. The points are awarded for participation in DIMAQ-accredited events.
The programme of recertification is based on the concept of lifelong learning, involving updating one’s knowledge on an on-going basis. That’s why IAB Polska recommends the second option as the way to prolong certificate validity.
A list of events eligible for point awards is available HERE .
Rules of recertification are described HERE.
Information about point awards is given HERE
In order to verify the authenticity of a certificate, it is necessary to give the name and the surname of a given certificate’s holder, and the number and the date of expiry of such certificate.
Interactive Advertising Bureau
Pulawska 39/77 Street, 02-508 Warsaw | tel: 22 415 54 44 | fax: 22 212 87 74
Podmiotem odpowiedzialnym za rozliczenia finansowe jest Interactive Advertising Institute Sp. z o.o. z siedzibą ul. Puławska 39/77, 02-508 Warszawa.