In the next round of the DIMAQuestion series, we interviewed Katarzyna Skalska, Performance Planner at Performics.

What made you decide to take the exam?

I’m a person who likes to learn and keeps an open mind for new things and ideas, that’s why I took part in the training course preparing for the DIMAQ exam. I saw it as an opportunity to systematise, verify, and deepen my knowledge in the field of all things digital.

How do you think the certificate is perceived in the job market?

The DIMAQ certificate both acts as proof of the acquired knowledge and supplements to the experience gained. Its idea is to inspire people to develop on a continuous, lifelong basis through recertification (the certificate has an expiry date), which is essential in such a dynamically changing area as digital marketing.

It happens quite often that agencies themselves encourage their employees to earn certifications by specifying the must-have certificates in individual career goals, as it is gradually becoming a standard in the media industry.

How did you benefit from obtaining the certificate? What are your current plans for your career?

As I mentioned earlier, the certificate is a proof of the level of one’s skills and a way to test the level of one’s knowledge. It also helped me learn more about subjects which I don’t deal with on a daily basis, or define areas where I could benefit from some improvement. For me, the certificate is another ‘checkpoint’, another level I have managed to climb to on my own on the ladder of knowledge.

Katarzyna Skalska, Performance Planner at Performics

I am currently working as a performance planner at Performics, part of Publicis Groupe.

I’ve been involved professionally with the online world for 6 years now. I started my career with Agora SA, working as a sales and customer service specialist and later on as a regional coordinator for online services. Now, it’s been almost two years since I became a performance planner at Performics, an agency specializing in performance marketing.