In the DimaQuestion series, we interview people who have received the Dimaq Professional level certification, asking them about their motivation to take the exam and about their plans to pursue a career in digital marketing.
DQ: What was your motivation to take a DIMAQ exam?
Justyna Dadał: The DIMAQ exam and the preparatory course for the certification were a chance for me to prove my competence and skills in the area of digital marketing, but also to organise and fill the gaps in my knowledge.
Since the beginning of my career in marketing, the digital domain has been an integral part of the plans and campaigns I have worked on. I learned everything on the fly. In fact, without any formal preparation. So DIMAQ became a motivation for me to go through the key areas of digital marketing in a more organised way, to refresh or update some information.
DQ: How do you think the certificate is perceived in the job market?
Justyna Dadał: DIMAQ is certainly the most popular certificate you can get in Poland to prove that you have a high level of knowledge in the field of digital marketing.
I think it’s an interesting opportunity to develop one’s skill set – for both marketing beginners and more experienced professionals.
It can make it possible to talk about campaigns using the same language – within marketing teams but also with agencies.
DQ: What did obtaining the certificate help you prove? What are your current plans for your career?
Justyna Dadał: For me, it was fun just to test myself, to challenge myself. The certificate offers a standardised benchmark, objectively builds and proves the level of one’s competence.
Digital is an area I felt fairly confident in, yet, the exam itself gave me some thrills, which was an interesting experience.
Marketing, building, and running brands is my great passion when it comes to what I do professionally. I hope to continue to grow in this area by finding new ways to win the hearts of consumers.
Justyna Dadał, Senior Brand Manager Durex, Reckitt Benckiser:
She is passionate about marketing, communication, and building brand strategies. She has gained experience in sales and marketing departments of companies operating in the areas of consumer services, healthcare, and FMCG.
She started with PAYBACK Polska, moving later on to GlaxoSmithKline to work as e.g. the manager of the Rutinoscorbin brand. For the past 1,5 years, she has been responsible for marketing the Durex brand in Poland, focusing on innovative solutions in the area of digital and branded content.