{"id":56950,"date":"2019-08-09T11:07:29","date_gmt":"2019-08-09T09:07:29","guid":{"rendered":"https:\/\/dimaq.pl\/?p=56950"},"modified":"2019-08-09T11:07:33","modified_gmt":"2019-08-09T09:07:33","slug":"2-dimaquestion-aleksandra-bujnowska","status":"publish","type":"post","link":"https:\/\/dimaq.pl\/en\/2-dimaquestion-aleksandra-bujnowska\/","title":{"rendered":"#2 DIMAQuestion: Aleksandra Bujnowska"},"content":{"rendered":"\n

Let\u2019s proceed further with our\nDIMAQuestion series. This time we spoke to Aleksandra Bujnowska, Chief Digital\nOfficer at Havas Media, about professional opportunities that result from being\na DIMAQ certificate holder.<\/em><\/strong><\/p>\n\n\n\n

DIMAQuestion: What made you decide to take the exam?<\/strong><\/p>\n\n\n\n

Aleksandra Bujnowska: <\/strong>Online\n marketing is still a young branch of marketing. And one that constantly\n transforms. Knowledge contained in books published just 2-3 years ago \nis already outdated. This requires industry practitioners to keep on \nexpanding their knowledge, follow trends, and verify new tools, new \nchannels to reach consumers.\n\n<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

DIMAQ is the\nfirst certificate to verify the knowledge in this domain in such a\ncomprehensive manner. As an industry practitioner with over 10 years of\nprofessional experience, I took the exam out of curiosity, to see if my\nexperience would let me get the certificate.<\/p>\n\n\n\n

DQ: How do you think the\ncertificate is perceived in the job market?<\/strong><\/p>\n\n\n\n

A.B.: <\/strong>I\u2019m personally involved in many recruitment processes at\ndifferent levels in our organisation. The certificate is something that makes\nan applicant stand out, something that draws my attention. It is especially\nmeaningful and telling in the case of people who have not too many ways to\ndocument their knowledge and experience on the basis of specific cases.<\/p>\n\n\n\n

Holding the\ncertificate means also that an applicant is committed to broadening their\nknowledge. I think it plays a particular part in the context of recruiting for\ncustomer service jobs because it is a proof of one\u2019s extensive knowledge in all\nareas of online marketing.<\/p>\n\n\n\n

DQ: How did you benefit from\nobtaining the certificate? What are your current plans for your career?<\/strong><\/p>\n\n\n\n

A.B.:<\/strong> Revising for the exam was a nice throwback to my time at\ncollege. The certificate has certainly helped me organise and document my\nknowledge. Especially taking into account the fact that as a manager I haven\u2019t\nbeen dealing with retail media planning for quite a few years now.<\/p>\n\n\n\n

\n\n\n\n

Aleksandra\nBujnowska, Chief Digital Officer: <\/strong>She has over 12\nyears of experience in designing online brand strategies. She was involved in\nlaunching the first specialised agency dealing with mobile marketing in Poland\n\u2013 Mobext \u2013 and Socialyse \u2013 an agency offering social media management services\nand communication strategies for brands. Her passion is integrating the real\nworld with the digital environment, especially at the meeting of data used to\nmake marketing communication effective. At Havas Media Group, she\u2019s in charge\nof all operations and products involving taking advantage of digital media.\nCo-managing the Havas Media Group conference in terms of its content for 9\nyears. An active participant of many industry-specific conferences, a speaker\nat IAB Forum and the Havas Media Group conference. She\u2019s also a juror in the\nInnovation Awards and Mix Awards competitions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s proceed further with our DIMAQuestion series. This time we spoke to Aleksandra Bujnowska, Chief Digital Officer at Havas Media, about professional opportunities that result from being a DIMAQ certificate […]<\/p>\n","protected":false},"author":10,"featured_media":56948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-56950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts\/56950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/comments?post=56950"}],"version-history":[{"count":2,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts\/56950\/revisions"}],"predecessor-version":[{"id":56958,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts\/56950\/revisions\/56958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/media\/56948"}],"wp:attachment":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/media?parent=56950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/categories?post=56950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/tags?post=56950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}