{"id":56573,"date":"2019-07-08T10:06:14","date_gmt":"2019-07-08T08:06:14","guid":{"rendered":"https:\/\/dimaq.pl\/?p=56573"},"modified":"2021-11-08T10:10:20","modified_gmt":"2021-11-08T09:10:20","slug":"1-dimaquestion-agnieszka-kleczewska","status":"publish","type":"post","link":"https:\/\/dimaq.pl\/en\/1-dimaquestion-agnieszka-kleczewska\/","title":{"rendered":"#1 DIMAQuestion: Agnieszka Kleczewska"},"content":{"rendered":"\n

The number of DIMAQ certificate\nholders is growing.  These are both people seasoned in the area of digital\nmarketing and people who have just made their first steps in marketing and\ndocumented knowledge helps them deal with each challenge they encounter in the\njob market.<\/em><\/strong><\/p>\n\n\n\n

We\u2019ve decided\nto get a closer look on how being a holder of a DIMAQ certificate translates\ninto one\u2019s career plans. The first person featured in our series entitled DIMAQuestion<\/strong> is Agnieszka Kleczewska, currently a\nSenior Executive in the Exchange Department at Mindshare Polska.<\/p>\n\n\n\n

DIMAQuestion:  What was\nyour motivation to take a DIMAQ exam?<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Agnieszka Kleczewska<\/strong>:  The main reason behind taking the exam was a career\nmove. Bigger responsibility and a broader range of duties went hand in hand\nwith a need to expand my knowledge in various areas of digital marketing \u2013\nincluding those I wasn\u2019t particularly expert in in my previous job.<\/p>\n\n\n\n

Soon after I\nchanged my job, I came across some information about DIMAQ as a knowledge\norganisation programme at an industry-specific website. Becoming familiar with\nthe content of the syllabus helped me systematise all the relevant issues and\ndecide to take the exam, which motivated me not only to approach \u2013 and review\nand study \u2013 the accumulated resources in a comprehensive manner but also to\nimprove my position as seen by the new employer.<\/p>\n\n\n\n

DQ:  How do you think the\ncertificate is perceived in the job market?<\/strong><\/p>\n\n\n\n

A.K.:<\/strong>  When I obtained the certificate, I was the first\nperson in my company to claim such an achievement. Back then, the significance\nof the programme of verification of competence had just reached the awareness\nof entities operating in the digital marketing market.<\/p>\n\n\n\n

Today, the\nsituation is completely different \u2013 as you can tell by the example of my company,\nwhere one employee has become a DIMAQ instructor, where there are regular\ntraining courses to prepare others to take the exam, and where new employees\nhave obtaining a DIMAQ certificate defined as part of their professional goals.<\/p>\n\n\n\n

The \u201cDIMAQ\nProfessional\u201d logo featured in one\u2019s e-mail signature is slowly becoming a\nstandard, not something special. Working with many entities carrying out\ndigital research, it\u2019s hard not to see the trend growing year by year, and the\nincoming information about further organisations joining the certification\nprogramme certainly encourages others to take such initiatives with their\nemployees.<\/p>\n\n\n\n

DQ: What did obtaining the\ncertificate help you prove? What are your current plans for your career?<\/strong><\/p>\n\n\n\n

A.K.:<\/strong>  Passing the DIMAQ exam was not just a way to prove\nmy digital competence. It also marked the beginning of a further development of\nmy career. The knowledge acquired made me gain recognition in the company and\nable to put the newly-learnt skills into practice. It has also helped me define\nthe areas I want to explore in more depth and specialise in in the future (e.g.\nthe growing segment of online videos).<\/p>\n\n\n\n

The\nrecertification programme has also made me more interested in following\nindustry events such as training sessions or conferences, which are all helpful\nin consolidating and improving one\u2019s competence and provide opportunities to\nexchange experience with industry experts.<\/p>\n\n\n\n

Those who are\nup for new professional challenges may find such events a chance to change\ntheir job. Being a certificate holder brings also a range of benefits such as\ndiscounts on event fees or invitations to special workshops and lectures\norganised exclusively for members of the \u201cDIMAQ community\u201d.<\/p>\n\n\n\n

Taking all this\ninto consideration, 2 years after I passed my exam I can say with full\nconviction that the event was not a singular act, but only a beginning of some\nstage in my education and development of my career path \u2013 and I hope it will\nbear fruit in the form of further stimulating challenges and opportunities for\nadvancement.<\/p>\n\n\n\n

\n\n\n\n

Agnieszka Kleczewska, Digital trading manager, Exchange Department, Mindshare Polska:\u00a0<\/strong>A graduate of applied social sciences at the University of Warsaw.\u00a0Involved with the digital industry for 7 years \u2013 starting as a member of a special sales team at Grupa Onet and Media Impact, now a member of Mindshare Polska since 2016.\u00a0She works currently as a Senior Executive in the Exchange Department \u2013 a department responsible for designing the company\u2019s trading strategy and media purchase and planning optimisation.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The number of DIMAQ certificate holders is growing.  These are both people seasoned in the area of digital marketing and people who have just made their first steps in marketing […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-56573","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts\/56573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/comments?post=56573"}],"version-history":[{"count":3,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts\/56573\/revisions"}],"predecessor-version":[{"id":71846,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/posts\/56573\/revisions\/71846"}],"wp:attachment":[{"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/media?parent=56573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/categories?post=56573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dimaq.pl\/en\/wp-json\/wp\/v2\/tags?post=56573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}